Typography and Content

Typography usage

Defining Text Styles

In Figma, text styles are reusable and can be applied across various components and frames. Start by defining styles for your headings (H1-H5), body text, captions, and other text elements.



Creating a Typographic Hierarchy

Your hierarchy should guide users through the content effectively. Use size, weight, and spacing to differentiate between elements such as headings, subheadings, and body text. For example, a 60px Semibold heading will grab attention, while a 14px Regular footnote provides supplementary information without competing with the main content.



Consistency Across Devices

Establish separate styles for mobile and desktop if necessary, as mobile headings may need to be smaller than their desktop counterparts to fit smaller screens comfortably.



Accessibility Considerations

Ensure your typography meets accessibility standards. This includes using sufficient contrast ratios and legible font sizes, especially for body text and smaller elements like footnotes and captions.



Responsive Typography

Leverage Figma's 'Auto Layout' and 'Constraints' features to make your typography responsive. Your text should resize and adjust to different screen sizes and orientations.

Typography rules

Line Height for Enhanced Legibility

For the Inter typeface, a line height of 120% to 145% is recommended to improve legibility and comfort. This spacing allows the eye to easily follow text and aids in readability, especially for longer content blocks.

Optimal Characters Per Line

Stick to 45-90 characters per line to avoid overwhelming readers. This range helps in creating a natural reading rhythm. In Figma, this can be controlled by adjusting the width of the text containers.

Kerning for Balanced Text

Kerning, the space between characters, is essential for creating visually balanced text. Inter is well-kerned out of the box, but fine-tuning may be required for large headers or when using all caps. Figma allows for individual letter adjustments to achieve perfect text density.

Utilize Typeface Weights and Styles

Make the most of Inter's range without forcing unsupported styles. Only use bold or italic if they are specifically designed for Inter. Faux styles can degrade legibility and aesthetic quality.

Establishing a Clear Hierarchy

Differentiate headings, subheadings, body text, and other elements by varying the size, weight, and even color using Inter’s extensive font family. This helps users navigate your content with ease.

Text Alignment for Coherent Structure

Align text to the left for Western languages and to the right for languages like Arabic. Use centered text sparingly, as it can disrupt the reading flow if overused.

Serif vs. Sans Serif

Choose serif for traditional, reading-focused interfaces, and sans-serif for modern or digital-first experiences. Inter, being a sans-serif typeface, offers a neutral and clean appearance suitable for a variety of modern applications.

Dos and Don'ts:

Do use grid systems in Figma to maintain consistent spacing.
Don't stretch or squeeze Inter to fit your design; resize text boxes to maintain font integrity.
Do utilize Figma's style and component features to standardize typography across your project.
Don't overlook accessibility; ensure text color has enough contrast with the background.

Learning and Refining Typography Skills

Expanding your knowledge of typography is key to elevating your design. Resources like typogui.de provide in-depth guidance on typeface pairing and typographic details, while a quick read like "A Five Minutes Guide to Better Typography" can offer smart, actionable insights.

Pre-made Content Blocks

Our design system includes pre-made text blocks that are ready for use in any layout, especially useful for landing pages. These blocks come with responsive properties, making them adaptable to various breakpoints. They feature a mix of headings, body text, and button styles, all crafted according to our typographic guidelines.

Responsive Text Blocks

Jump-start your designs with our library of text blocks, suitable for landing pages and more. They're built to adapt to different screen sizes and come with a hierarchy of titles, paragraphs, and buttons.

Visual Elements

Incorporate our ready-to-use logos and avatars to maintain visual consistency. These elements are versatile for use across various components and screens.

UI Components

Our system includes pre-formatted components for prices, icons, buttons, inputs, lists, and tables. These elements are designed for clarity and ease of use, ensuring that your layouts are not only attractive but also functional.

Begin with our content blocks to efficiently create layouts that are consistent, accessible, and ready for any device.